APPLICATIONS

TRANSPARENT DISTRIBUTION CHANNELS

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APPLICATIONS

TRANSPARENT DISTRIBUTION CHANNELS

DIGITAL TRACK-AND-TRACE FOR SECURING PRODUCERS AND RETAILERS

TRANSPARENT DISTRIBUTION CHANNELS

In today’s globalized economy, transparent distribution channels are crucial for both producers and retailers. The ability to trace the journey of products from manufacturers to end consumers plays a vital role in ensuring authenticity, quality, and safety. The introduction of a secure digital track-and-trace tool presents an effective solution to meet these requirements.

IMPORTANCE FOR PRODUCERS

AUTHENTICITY AND QUALITY CONTROL

Transparent distribution channels allow producers to ensure the authenticity of their products. Through digital tracking, they can verify that their products follow the intended distribution path and are stored under optimal conditions, maintaining product quality.

BRAND
REPUTATION

Clear visibility across distribution channels is essential for brand reputation. By preventing detours or unauthorized distribution paths, producers can ensure the protection of their brand integrity and value.

EARLY DETECTION OF GREY MARKETS

Transparent channels aid in identifying grey markets early on. Producers can pinpoint unintended distribution paths and take measures to prevent unauthorized retailers or the sale of counterfeit products.

securikett variable data printing solutions

DISCOVER UNAUTHORIZED DISTRIBUTION

TRACK YOUR PRODUCTS ON THE MARKET

Codikett provides the complete toolbox for Track & Trace to brighten insights on supply chain and distribution channels, stocks in the market and user preferences.
From ingredient sourcing through supply chain monitoring down to the end user – raise your visibility of supply and distribution channels and create the basis for product verification and market intelligence.

CODITrack is the toolbox for cloud-connected Track & Trace to brighten insights on supply chain and distribution channels, stocks in the market and user preferences. This added visibility helps to detect and dismantle parallel trading and unintended cross-border activities.

IMPORTANCE FOR RETAILERS

PRODUCT SAFETY AND CUSTOMER TRUST

Retailers benefit from transparent distribution channels by ensuring they only receive authentic products from manufacturers. This promotes product safety and strengthens customer trust, as consumers know they are purchasing genuine and high-quality goods.

EFFICIENCY IN SUPPLY CHAIN

Clear visibility of distribution channels allows retailers efficient inventory management and reordering. By eliminating opaque intermediaries, supply chain processes can be optimized, and costs reduced.

FRAUD
PREVENTION

The digital track-and-trace tool serves as an effective fraud prevention measure. It enables retailers to detect suspicious activities, identify bad actors, and take action before fraudulent practices can cause significant harm.

WHAT WE OFFER

SECURE DIGITAL TRACK-AND-TRACE TOOL

  • Real-Time Monitoring
    The ability to monitor distribution channels in real-time allows immediate responses to deviations or unauthorized distribution activities.

  • Authentication Technologies
    Integration of advanced authentication technologies, such as unique barcodes or RFID tags, supports the precise identification of products.

  • Reporting and Analysis
    Comprehensive reporting and analysis features provide insights into the performance of distribution channels, facilitating the identification of optimization opportunities.

GREY MARKET TRADE CAUSES HARM TO BRAND OWNERS AND CONSUMERS

CONSEQUENCES OF
GREY MARKET TRADE

The implementation of transparent distribution channels, supported by secure digital track-and-trace tools, strengthens the entire supply chain. Producers and retailers can not only ensure the quality and authenticity of their products but also solidify consumer trust and counteract fraudulent practices effectively.

01

FINANCIAL LOSS

Grey market trade causes financial loss for manufacturers and brand owners.

02

HARM TO THE CONSUMER

Repackaging and exaggerated expiration dates are common, which harms consumers.

03

INCREASE IN COUNTERFEITS

The market does not receive the products, which means that counterfeits are in greater demand instead.

HOW IT WORKS

HOW TO PROTECT YOUR PRODUCTS AND PACKAGING AGAINST REFILLING

We combat counterfeiting with unambiguous authentication of original products. This can be achieved by directly marking the product or by labelling the packaging, for example with security labels. The key issues here are prior opening protection and anti-tampering labelling.
anti tampering safety prior opening protection

A Securikett security label is distinguished by a perfect combination of different security features. The Securikett toolbox provides a broad palette of versatile brand protection solutions for this purpose. Together with our experts, choose from a variety of overt or covert authentication features, security inks, tamper evident technologies and serialisation using variable data printing, to create the right package for you.
anti tampering safety perfect combination

Alongside the security aspect, design is also an important consideration: it is customized to match your needs and specifications to ensure high recognition value and exclusive visual appearance and appeal. Logos, symbols, and lettering such as marketing contents can be directly embedded within the security components. Securikett VOID Labels reliably indicate prior opening. These security labels guarantee product authenticity, as they are virtually impossible to transfer to counterfeit products.
anti tampering safety design

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OUR SOLUTION AT A GLANCE

HOW TO ADD EXTRA SECURITY TO YOUR LABELS

OUR PRODUCTS

DISCOVER OUR PORTFOLIO OF TAMPER-EVIDENCE
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TALK TO US

OUR EXPERTS ARE HAPPY TO HELP YOU

TALK TO US

OUR EXPERTS ARE HAPPY TO HELP YOU