APPLICATIONS
SECURE COUNTERFEIT PROTECTION
APPLICATIONS
SECURE COUNTERFEIT PROTECTION
GIVE COUNTERFEITERS NO CHANCE
PROTECT YOUR PACKAGING WITH OUR COUNTERFEIT SOLUTIONS
How to identify a counterfeit? It is more than just a product imitation. Securikett defines counterfeiting as follows: Counterfeiting is the manufacture of a product that looks very similar to the genuine product of an established brand and is packaged the same way. It means that an inferior product is added to the imitated/fake packaging or the imitated/fake original labelling. Therefore, anti-counterfeit measures precisely mean the following for you:
- Enhance the value of your brand
- Increase trust in your brand and its value in the long term.
- Regain lost or endangered market share.
- Take your obligation towards consumers seriously.
- Avoid negative brand reputations and legal consequences.
COUNTERFEIT PREVENTION IS A WIN-WIN SITUATION
FIGHT PRODUCT PIRACY
The word “product piracy” describes criminal activities of counterfeiters. Theft of the brand owners’ development efforts are criminal organizations’ top priority – it accounts for up to 90 % of the added value of medicines and technical products.
Product piracy is harmful to economies because it discourages R&D activities in the relevant environment:
New developments and innovations are immediately counterfeited and pay-back on development efforts become impossible. The conditions under which counterfeit products are manufactured are often catastrophic. Massive violations of environmental regulations, the use of harmful substances, significant violations of labour law and illegal child labour are common sense. It is therefore crucial to increase awareness that buying counterfeits end up in supporting such illicit structures. It is therefore even more critical to put in place anti counterfeiting protection where it seems indispensable.
Product piracy is harmful to economies because it discourages R&D activities in the relevant environment:
New developments and innovations are immediately counterfeited and pay-back on development efforts become impossible. The conditions under which counterfeit products are manufactured are often catastrophic. Massive violations of environmental regulations, the use of harmful substances, significant violations of labour law and illegal child labour are common sense. It is therefore crucial to increase awareness that buying counterfeits end up in supporting such illicit structures. It is therefore even more critical to put in place anti counterfeiting protection where it seems indispensable.
SAVE MONEY AND HAVE A GOOD REPUTATION
REDUCE LIABILITY RISK WITH ANTI COUNTERFEIT SOLUTIONS
Product liability legislation is increasingly encouraging manufacturers to label their products in such a way that they can clearly prove their original or non-authentic origin. Hidden features are one of the possible means.
However, when it comes to the fact that counterfeits are already known to be in circulation, consumers should also be able to distinguish easily and reliably genuine from counterfeit products to be protected from harm.
No manufacturer can have a serious interest in their products being counterfeited. If the counterfeit poses a product risk, a manufacturer can even be held responsible.
However, when it comes to the fact that counterfeits are already known to be in circulation, consumers should also be able to distinguish easily and reliably genuine from counterfeit products to be protected from harm.
No manufacturer can have a serious interest in their products being counterfeited. If the counterfeit poses a product risk, a manufacturer can even be held responsible.
FAKE PRODUCTS POSE A SERIOUS THREAT
ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS
Not only competitors can weaken your market position, grey trade and counterfeiters also represent constantly growing threats:
- Loss of sales and market share.
- Liability risks due to counterfeit or inferior quality.
- Negative media and damage to your image.
- Attack on your reputation via social media.
- Decline in revenues.
- Job cuts.
FAKE PRODUCTS POSE A SERIOUS THREAT
ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS
Not only competitors can weaken your market position, grey trade and counterfeiters also represent constantly growing threats:
- Loss of sales and market share.
- Liability risks due to counterfeit or inferior quality.
- Negative media and damage to your image.
- Attack on your reputation via social media.
- Decline in revenues.
- Job cuts.
HOW IT WORKS
HOW TO PROTECT YOUR PRODUCTS AND PACKAGING AGAINST REFILLING
We combat counterfeiting with unambiguous authentication of original products. This can be achieved by directly marking the product or by labelling the packaging, for example with security labels. The key issues here are prior opening protection and anti-tampering labelling.
A Securikett security label is distinguished by a perfect combination of different security features. The Securikett toolbox provides a broad palette of versatile brand protection solutions for this purpose. Together with our experts, choose from a variety of overt or covert authentication features, security inks, tamper evident technologies and serialisation using variable data printing, to create the right package for you.
Alongside the security aspect, design is also an important consideration: it is customized to match your needs and specifications to ensure high recognition value and exclusive visual appearance and appeal. Logos, symbols, and lettering such as marketing contents can be directly embedded within the security components. Securikett VOID Labels reliably indicate prior opening. These security labels guarantee product authenticity, as they are virtually impossible to transfer to counterfeit products.
OUR SOLUTION AT A GLANCE
HOW TO ADD EXTRA SECURITY TO YOUR LABELS
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