APPLICATIONS

SECURE COUNTERFEIT PROTECTION

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APPLICATIONS

SECURE COUNTERFEIT PROTECTION

GIVE COUNTERFEITERS NO CHANCE AND USE ANTI-COUNTERFEITING KNOW-HOW

PROTECT YOUR PACKAGING WITH OUR ANTI-COUNTERFEIT SOLUTIONS

anti tampering safety role

How can one identify a counterfeit? It entails more than just a product imitation. Securikett, as a leading anti-counterfeiting technology company, defines counterfeiting as follows: Counterfeiting involves the manufacture of a product that closely resembles the genuine product of an established brand and is packaged similarly. This practice implies that an inferior product is inserted into the imitated or fake packaging, or the imitated or fake original labeling.

Consequently, anti-counterfeit measures precisely mean the following for you:

  • Enhance the value of your brand
  • Increase trust in your brand and its value in the long term.
  • Regain lost or endangered market share.
  • Fulfill your obligation towards consumers seriously.
  • Avoid negative brand reputations and legal consequences.

ANTI-COUNTERFEIT SOLUTION IS A WIN-WIN SITUATION

FIGHT PRODUCT PIRACY

The term “product piracy” refers to the criminal activities of counterfeiters. Criminal organizations prioritize the theft of brand owners’ development efforts, which accounts for up to 90 % of the added value of medicines and technical products.

Product piracy damages economies because it discourages R&D activities in the relevant environment.

When new developments and innovations are immediately counterfeited, payback on development efforts becomes impossible. The conditions under which counterfeit products are manufactured are often catastrophic. Massive violations of environmental regulations, the use of harmful substances, significant violations of labor law, and illegal child labor are common practices.

Therefore, it is crucial to increase awareness that buying counterfeits supports such illicit structures. It is even more critical to implement anti-counterfeiting protection where it is indispensable.

SAVE MONEY AND HAVE A GOOD REPUTATION

REDUCE LIABILITY RISK WITH ANTI COUNTERFEIT SOLUTIONS

Product liability legislation increasingly compels manufacturers to label their products so that they can clearly prove their authentic or non-authentic origin. Hidden features serve as one of the possible means.

Moreover, when counterfeits are already known to be in circulation, consumers should also be able to distinguish genuine from counterfeit products easily and reliably, thereby ensuring protection from harm.

Certainly, no manufacturer has a serious interest in their products being counterfeited. If the counterfeit poses a product risk, a manufacturer could even be held responsible. Therefore, anti-counterfeiting tools are essential.

HOW CAN WE DIFFERENTIATE GENUINE PRODUCTS FROM COUNTERFEITS?​

Differentiating genuine products from counterfeits involves implementing several key strategies. One effective approach is to use unique identifiers such as serial numbers, QR codes, tamper-evident labels with VOID effect or holographic labels with VOID effect that are difficult to replicate. These features can be verified by customers and retailers, ensuring product authenticity. Incorporating secure tamper-evident packaging helps indicate any unauthorized access, further safeguarding the product.

SecurityLabels applied on plastic container.

FAKE PRODUCTS POSE A SERIOUS THREAT

ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS

Not only competitors can weaken your market position, grey trade / parallel markets and counterfeiters also represent constantly growing threats:

  • Loss of sales and market share.
  • Liability risks due to counterfeit or inferior quality.
  • Negative media and damage to your image.
  • Attack on your reputation via social media.
  • Decline in revenues.
  • Job cuts.

If competitors are protecting their brand, counterfeiters may have already your product on their target list – act fast with proper product identification and product verification, and implement anti-counterfeit measures as soon as possible.

FAKE PRODUCTS POSE A SERIOUS THREAT

ECONOMIC IMPACT OF COUNTERFEIT PRODUCTS

Not only competitors can weaken your market position, grey trade and counterfeiters also represent constantly growing threats:
  • Loss of sales and market share.
  • Liability risks due to counterfeit or inferior quality.
  • Negative media and damage to your image.
  • Attack on your reputation via social media.
  • Decline in revenues.
  • Job cuts.
If competitors are protecting their brand, counterfeiters may have already your product on their target list – act fast with proper product identification and product verification, and implement anti-counterfeit measures as soon as possible.

HOW ANTI-COUNTERFEITING WORKS

HOW TO PROTECT YOUR PRODUCTS AND PACKAGING AGAINST REFILLING

We combat counterfeiting with unambiguous authentication of original products. This can be achieved by directly marking the product or by labelling the packaging, for example with security labels. The key issues here are prior opening protection and anti-tampering labelling.
anti tampering safety prior opening protection
A Securikett security label is distinguished by a perfect combination of different security features. The Securikett toolbox provides a broad palette of versatile brand protection solutions for this purpose. Together with our experts, choose from a variety of overt or covert authentication features, security inks, tamper evident technologies and serialisation using variable data printing, to create the right package for you.
anti tampering safety perfect combination

In addition to the security aspect, design plays an important role. It is tailored to match your needs and specifications, ensuring high recognition value and a distinctive visual appearance and appeal. Logos, symbols, and lettering, including marketing content, can be seamlessly embedded within the security components. Securikett VOID Labels clearly indicate prior opening. These labels guarantee product authenticity, as they cannot be transferred to counterfeit products.

anti tampering safety design
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OUR SOLUTION AT A GLANCE

HOW TO ADD EXTRA SECURITY TO YOUR LABELS

CUSTOMIZE YOUR LABEL ACCORDING TO YOUR DESIGN AND REQUIREMENTS

USE OF TAMPER-EVIDENT LABELS WITH OPENING DETECTION

VOID Labels immediately indicate any opening attempt. The VOID effect is irreversible and neither the label nor the packaging can be reused unnoticed. 

The label can be customized not only in color, shape and size. Integrate you logo, slogan texts or symbols into the opening effect or your label.

PHYSICAL PRODUCT PROTECTION

Authentication features range from overtly recognizable security colors, the features that can only be detected with forensic tools.

DIGITAL PRODUCT PROTECTION

SecurityLabels are fully digitizable with unique QR codes, NFC, RFID for further digital services like authentication, traceability, consumer engagement and grey market detection.

SIMPLE TO UNDERSTAND AND EASY TO OPEN

SecurityLabels are easy to understand, and consumers are used to their functionality. Opening tabs guarantee easy opening. The unexpected VOID effect gives the consumer a Wow-effect.

Our tiger label contains luminescent inks that become visible under UV-light

OUR PRODUCTS

DISCOVER OUR PORTFOLIO OF TAMPER-EVIDENCE
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TALK TO US

OUR EXPERTS ARE HAPPY TO HELP YOU

TALK TO US

OUR EXPERTS ARE HAPPY TO HELP YOU