We offer various opportunities to encourage consumers to scan through the design of the label and other features, so enabling brand owners to engage directly with their consumers.
Modern consumers are eager to know more about the origins of their product and its authenticity. But far beyond that, they are increasingly interested in how, where and under which circumstances the product was manufactured, or what are the company’s sustainability policies. With a solid and smart digital customer engagement strategy, brand owners can lay the ground in the right direction starting from scratch.