OUR SOLUTION FOR LUXURY INDUSTRY
AUTHENTICITY AND TRACEABILITY FOR LUXURY GOODS
KEY PAIN POINTS FACING THE LUXURY INDUSTRY
PREVENTING UNAUTHORIZED DISTRIBUTION AND COUNTERFEITS IN LUXURY GOODS
Luxury brands operate in highly fragmented global distribution networks that include boutiques, wholesalers, duty-free retailers, eCommerce platforms, and resale markets. This complexity makes it difficult to protect product authenticity, control distribution, and preserve brand equity. Without secure labeling and digital traceability, brands are exposed to counterfeiting, gray market diversion, unauthorized resale, and growing regulatory and sustainability requirements, all of which directly impact revenue, customer trust, and long-term brand value.
MAIN INDUSTRY ISSUES
- Limited visibility across global manufacturing, logistics, and retail networks, increasing supply chain risk
- High exposure to counterfeiting, relabeling, and reuse of authentic packaging and certificates
- Gray market diversion across regions, duty-free channels, and online platforms, undermining pricing strategy
- Difficulty verifying product authenticity at retail, resale, and after-sales service
- Increasing regulatory pressure around product origin, materials, sustainability, and traceability
- Compliance risks related to import/export controls, customs documentation, and country-of-origin rules
- Lack of item-level asset tracking from factory to consumer and into secondary markets
- Limited ability to manage recalls or quality issues at the individual product level
- High operational costs associated with investigations, enforcement, and channel audits
- Revenue loss from unauthorized resale and discounting
- Customer distrust caused by counterfeit exposure and inconsistent authentication
- Long-term brand damage when authenticity, exclusivity, and provenance are compromised
MAIN ISSUES FOR THE CONSUMER
- Difficulty confirming whether products are authentic, especially online and in resale markets
- Fear of purchasing counterfeit or altered items
- Limited access to verified ownership and provenance records (for collectibles)
- Reduced confidence in resale and secondary-market purchases
- Confusion around warranty, repair, and authentication services
- Risk of losing value if authenticity cannot be proven
- Frustration when brands cannot validate products quickly
- Lower trust in brand exclusivity and long-term value
ONE OF OUR SOLUTIONS FOR THE LUXURY INDUSTRY
AUTHENTICATING AND PROTECTING LUXURY GOODS
SOPHISTICATED TAMPER-EVIDENT SECURITY LABELS
From shimmering Security Labels to fully transparent solutions that integrate seamlessly into any packaging design, we offer visually refined security concepts for every requirement of the luxury industry. Logos, individualized texts, symbols, or custom elements revealed through a VOID effect create a distinctive and premium unboxing experience, leaving a lasting impression on the consumer while clearly communicating authenticity and brand protection.
ANTI-COUNTERFEITING, DIGITAL AUTHENTICATION, AND SUPPLY CHAIN TRACEABILITY IN ONE SINGLE STEP
DIGITALIZATION OF LUXURY GOODS
Security labels with integrated QR codes enable effective product digitalization in the luxury industry by linking physical products to secure digital experiences. They allow brands to authenticate products, provide exclusive content, and interact directly with consumers, while maintaining a discreet and elegant appearance that aligns with premium packaging standards.
USE CASE LUXURY INDUSTRY
SPECIFIC APPLICATION OF A MANUFACTURER OF LUXURY GOODS
A luxury perfume brand with a wide range of product variants faces a high risk of counterfeiting and complex logistics due to its premium pricing. The project aims to implement a Digital Product Passport (DPP) for each individual perfume bottle, enabling verifiable product authenticity, transparent tracking throughout the supply chain, and serving as a foundation for extended digital services such as customer information, analytics, and counterfeit detection.
THE ISSUE
PROBLEM
With numerous product variants and high-value offerings, the brand struggled to guarantee authenticity across its distribution channels. Counterfeit products and unauthorized resellers posed significant threats to both revenue and brand reputation, while the complexity of logistics made tracking each bottle a challenge. Customers increasingly demanded proof of authenticity, especially when purchasing online or through third-party vendors.
THE SOLUTION
VOID-LABEL WITH UID
Each perfume bottle was equipped with a unique QR-code. This allowed customers and supply chain partners to instantly verify authenticity and access product information. The system also enabled end-to-end tracking across the supply chain, while providing a foundation for additional digital services, including customer engagement, analytics, and early detection of counterfeit activity.
THE RESULT
SUPPLY CHAIN VISIBILITY IMPROVED
Customer trust was significantly strengthened and the brand’s reputation for exclusivity was reinforced. Supply chain visibility was improved, making it easier to monitor and manage product movement. The brand gained valuable insights into customer interaction and product lifecycle, paving the way for enhanced digital services and long-term loyalty.
WE PROVIDE SAMPLE BROCHURES FOR SPECIFIC INDUSTRIES AND APPLICATIONS
GET YOUR FREE SAMPLES FOR LUXURY INDUSTRY
ADDED VALUE FOR LUXURY GOODS MANUFACTURERS
Enhanced Brand Protection – Reduces risk of counterfeiting and protects brand integrity.
Customer Trust & Confidence – Enables buyers to instantly verify authenticity, increasing loyalty.
Supply Chain Transparency – Provides end-to-end visibility of product movement and stock.
Tamper Evidence – Immediate detection of any unauthorized handling or opening.
Personalized Customer Engagement – QR codes/DPPs can deliver tailored content or offers.
Data-Driven Insights – Track customer interactions and product usage for strategic decisions.
Market Compliance & Traceability – Supports regulatory requirements and recalls.
Resale & Warranty Verification – Confirms authenticity for second-hand sales or warranty claims.
FEEDBACK FROM OUR SATISFIED LUXURY GOODS CUSTOMER
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Book a free 30-minute consultation to discuss your specific requirements and explore the best solutions for your product security needs. Our experts are here to guide you and help you take the next step toward stronger brand protection.
