OUR SOLUTION FOR LUBRICANT MANUFACTURERS
PROTECTING AND TRACING LUBRICANTS
KEY ISSUES AND PAIN POINTS FOR LUBRICANT MANUFACTURERS
COUNTERFEITING, GREY MARKETS AND TRACEABILITY CHALLENGES FOR LUBRICANTS INDUSTRY
Both manufacturers and consumers in the lubricants industry face growing challenges. These challenges affect not only commercial performance and distribution control, but also consumer trust and confidence in product authenticity.
MAIN INDUSTRY ISSUES
- Grey market trade
- Profit & margin loss
- Loss of control of distributors’ network
- Missing consumer engagement
MAIN ISSUES FOR CONSUMERS
- Loss of trust
- Fear of low quality oil
- Fear of engine breakdown
ONE OF OUR SOLUTIONS FOR LUBRICANTS INDUSTRY
PROTECTION AGAINST FRAUD, ILLICIT OPENING AND REFILLING
SECURITY LABELS FOR CLOSURE CAPS
A fully customized VOID label is applied over the closure cap to secure the product against tampering. The label provides a clear and immediate visual indicator in the event of illicit opening and incorporates a customized hologram combined with a unique QR code identifier.
If the label is forcibly removed, an irreversible VOID pattern remains visible on the lubricant packaging, ensuring evident tamper detection.
Once removed, the label cannot be reused on counterfeit products, effectively preventing fraudulent relabeling.
GET CONTROL OF YOUR DISTRIBUTER'S NETWORK
DIGITALIZATION OF LUBRICANTS
A unique identifier (UID) in the format of a QR-Code can be added to the customized VOID label helping consumers to easily authenticate their lubricant product with a standard smartphone camera and without downloading any third party App.
This QR-Code is equipped with an alarm within our Cloud solution Codikett in case of duplication and with proven anti-cloning technology within the QR-Code itself. By attributing a digital twin to the Lubricant, the product becomes also traceable across the globe by geo-tracking of worldwide IP-addresses.
By attributing a batch of products within our Codikett Cloud to legal retailers worldwide, any scanning outside the agreed territory would be identified by our Cloud and trigger the grey market alarm.
USE CASE FOR LUCBRICANTS
REAL WORLD APPLICATION OF A LUBRICANTS MANUFACTURER
A leading lubricants manufacturer faced significant margin losses due to grey market activities and lacked bottle-level traceability across its supply chain. By implementing customized VOID labels with unique identifiers and linking each bottle to its shipper carton at production, full transparency was achieved. This enabled the company to detect grey market activity, regain control over global distribution, recover lost margins, and strengthen consumer trust.
THE ISSUE
MARGIN LOSS DUE TO GREYMARKET
A renown lubricants company was facing losing margins across various key markets due to grey market activities by resellers. Authentic lubricants from various production sites and CMOs were discovered on illicit markets causing failed margins. Despite their internal SAP system tracking the shipper cartons only, it was not possible to track down the bottles as no digital bottle to shipper carton associations were implemented on the production/labelling lines.
THE SOLUTION
VOID-LABEL WITH UID
A fully customized VOID label with unclonable security features including unique identifiers per bottle were applied on products. On the production lines of various sites, reading devices for bottles and shipper cartons were installed to scan the codes and link the bottles to the cartons. Forwarded data by internal SAP system then displayed all grey market activities out in the field once consumers scanned the QR-Code.
THE RESULT
GREYMARKET STOPPED
The lubricant company was able to gain full control over its worldwide resellers and market operations. It was able to trace back and eliminate grey market operations. As a result, margin / profit loss was not only recovered but consumers trust was regained by placing consumer engagement in a smart way.
WE PROVIDE SAMPLE BROCHURES FOR SPECIFIC INDUSTRIES AND APPLICATIONS
GET YOUR FREE SAMPLES FOR LUBRICANTS INDUSTRY
ADDED VALUE FOR MANUFACTURERS OF LUBRICANTS
What other benefits for the lubricants industry are there?
We are a complete portfolio provider (physical labels and digital identifier)
Our solution is time saving
We provide complete project management
Full scalability in terms of international roll-out (step by step)
Fast implementation due to inhouse organisation und execution
FEEDBACK FROM A SATISFIED CUSTOMER FROM LUBRICANTS INDUSTRY
LET'S DISCUSS YOUR APPLICATION
BOOK YOUR CALL
Book a free 30-minute consultation to discuss your specific requirements and explore the best solutions for your product security needs. Our experts are here to guide you and help you take the next step toward stronger brand protection.
