Counterfeits

When is a fake a fake? In any case, counterfeiting is more than just copying. Securikett defines it as follows:

“Counterfeiting is the production of a product, which looks like the product of an established brand and is also packed like the original.
In doing so, an inferior product is supplied together with the imitation of an original packaging or an original identification mark.”

Combating counterfeits means that you:

• Enhance the value of your brand
• Secure the trust into your brand in the long run
• Regain endangered or lost market shares
• Are taking your responsibility against consumers serious
• Avoid negative legal consequences